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  • Hot Take: The best closers shouldn’t be doing cold calls

Hot Take: The best closers shouldn’t be doing cold calls

Hi,

It’s Mike.

If your top closer is spending their morning calling cold leads,
you’re wasting money.

They should be doing exactly what they’re best at —
closing deals, not chasing people who might not even pick up.

One company we worked with realized this fast.

They handed off all their cold outreach to the AI caller.
Let their closer focus only on booked, qualified calls.

Booked 67 calls in 6 days, and their closer finally had a full calendar.
No burnout. No "why didn't we call this guy back?"

It’s not about replacing reps.
It’s about removing the low-leverage stuff that slows them down.

Talk soon,
Mike

P.S. Want to try this setup with your own team? Just reply with “closer setup” and I’ll show you how we’d build it.